Pricing Strategies Essay Example for Free

Pricing Strategies Essay When designing a marketing plan each and every component is of prime importance. The marketing plan basically consists of four components or as we call them, the four P’s. The product, price, packaging and the place all combined together can make the product successful. They are all interdependent. The Segway is a new invention in the market and is the first of its kind product. Products of this sort are priced high because it is not long before competitors enter the market and take away the profit share for the firm. Pricing is important because it helps position the product in the minds of the consumers; it forms an image which helps attract the target market. If the product is overpriced than the target market will not purchase it and the expected sales level will not be achieved, the same will happen if it is underpriced. The main issue with the pricing of Segway was that the product was catering to a different sector and this sector could not afford to spend so much on the piece of transportation. The price at $4500 was considered to high for a product such as this (PistonHeads. com, n. d). One of the reasons for the failure of Segway in the early years was the price that the company was charging. Customers did not see why the product was priced so high and the utility that they would gain out of it. The market that the product was catering to is the people who walk to work; they either do it to get the exercise or don’t have money to spend on taxi fare. For those who want to exercise, buying the Segway would be useless as the whole point of exercise would be lost and for the others, the product was too expensive a buy. Also, initially when the product was launched, the market for such a technological product was at its initial stages. The concept did not exist and people did not get used to idea. Today when gas prices are rising, people would consider this option of transportation. The sales in recent times have been growing as people can not afford to put gas in their cars. From this we can conclude one thing and that is, when purchasing an item there are many external factors that influence the customers decision. People are getting used to the idea of spending this amount as they realize that maintenance of a car would cost them the same amount. (Whiteman, 2008) The marketing strategy that I would have adopted would have been different, assuming that it did not cost much to product the product. I would have priced the product high but not this high; initially it would have been around the $3000 margin but after a few months this would have come down and more versions of the same product would have been introduced. Also, the best way to market this product was to let the target market demonstrate it and like every other vehicle, take it for a test drive. Once people use it they would realize the ease of use that the Segway would give them. This is an invention and the customers don’t realize its need until or unless they have I in their lives, just like the microwave oven or the cell phone.

Blood Work :: essays research papers

The fictional novel I decided to read was called Blood Work written by Michael Connelly. The book is pretty much about a FBI agent, retired because of his recent heart transplant surgery, he is living a retired life on his boat by himself when a girl named Graciela Rivers shows up. She tells the main character, Terry Mcaleb that his new heart is from her recently murdered sister, Gloria Torres and asks Terry to come out of retirement to find out who murdered her sister.   Ã‚  Ã‚  Ã‚  Ã‚  I really liked this book because it had a very interesting story line with many twists and turns along the way. The story follows Terry in his search for Gloria’s murderer. Along the way he gets many leads such as 2 previous unsolved cases of people murdered in cold blood for no apparent reason. Throughout the book almost all of the leads that were talked about turned out to be useless I found this to be a waste of space. But after the bulk of the book is done Terry makes the connection between the other murders that all of the victims had a rare blood type, the same rare blood type which made it so difficult for him to find a heart for his surgery. After this point the books story starts to pick up again and it all comes together when he finds out that all 3 of the murders were committed by one of the serial killers he never caught as an FBI agent known as the code killer. The code killer killed all of these people specifically so that their organs would b e put up for donation and Terry would get a new heart, the killer wanted him to live because of him. The book comes to a really good ending where all of the loose ends are tied up.   Ã‚  Ã‚  Ã‚  Ã‚  What I did not like about this book was all of the wasted space and time. The book itself had a really good story but could have been told much better. I found that after the problem was stated at the start of the book it all just turned into Terry going after the same useless leads over and over again. The author could have left all of that out of the book and it would have been much more exciting instead of getting the feeling of dragging on until near the end when it picks up again.

Life Changing Essay

In life, we all know something that has changed the way we perceive people and events. Most meaningful events that have changed our perception can be our experience that we have gone through and learned from. Life-changing experiences play an important role on our development. Whether adults or children, we are affected by our experience which could impact us immensely. Personally speaking, my previous experience have affected me significantly. One is my first job experience, the other is my first-time experience of living in a brand-new country. Firstly, my first job experience greatly affected me. I remember that I was working at a Taiwanese restaurant. It was a really busy restaurant with five to eight employees. My manager told me that being a good waiter, it is important to smile and have a good attitude. I was not doing a great job on my first day of work. I was not really happy, because I made a lot of mistake, including messing up customer’s orders, no smiling, and a bad service attitude. I was judged by my manager. However, I believed that practice would lead to improvement and I never gave up, keep learning and practicing the working skills. After that, I became a mature and efficient waiter. In addition to above experience, communication and co-operation are also what I learned on my job. For example, when I served my customers for the first time, I was too shy to talk. But the most important thing for a waiter to know about is customers’ needs and expectations. Lack of communication with customers will not achieve this. After working for one month, I learned how to communicate with my customers. Furthermore, co-operation between co-workers is also important. I learned how to work with other waitresses/waiters and understood more about teamwork. For instance, my manager would allocate the tasks to us and every waitress/waiter needs to be aware of his/her responsibilities. The most difficult moment of co-operation is during the business hours, because employees need to be more understanding of each other. Secondly, living in a new country is my other significant experience. I lived in England for two years. When I first arrived in England, I lived with a host family in Oxford. Language and unfamiliarity with the city are the biggest problems that I faced. My most unforgettable moment is my first day of going to school in Oxford. I could not speak English and I felt lost in a new area. At that moment, body language was my only tool to help me find my school. I still remember that I was thinking about taking a bus  school, but I didn’t know where the bus station was. I tried to use my body language to ask a passer-by. It was fortunate that a gentleman understood my body language and my school address. After that, he brought me to the school. My first experience in England positively affected me. Looking back, my first job experience made me grow up and come outgoing. It also taught me about work co-operation. Before my first job, I did not like talking, I was shy when I was talking to people. But now, I am never shy of talking. Moreover I can say that right now I understand more about how to co-operate with my people, because I learned on my first job. The advantage of my England’s experience is that I learned a new language, I became independent and my adaptability became stronger. Previously, I could not speak English, but now I can fundamentally communicate with people in English. Also, â€Å"living by yourself, supporting yourself, paying your bills, and having total freedom over your domain is truly life-changing. It changes your perspective on solitude — it’s nothing to be afraid of, and can be pretty great — and shows you that you are capable of managing things by yourself if the need ever arises.† ( from THOUGHT CATALOG, 7 life-changing experiences every girl deserves to have, BY SOPHIE MARTIN, Mar.11, 2014 ). I believe that when you travel to new country and live by yourself, it will definitely make you become independent. Lastly, my adaptability became stronger since I lived in England. A strong adaptability make me more easily integrate into a new environment. In conclusion, life changing experiences are really important to us. In my case, my first job experience and my first-time experience of living in a brand-new country are what led to change in my life. Co-operation skills, independence, adaptability and language skills are what I learned. Obviously, people can definitely learn something through their life experience. These experiences are our life lessons that lead to our future.

Essay about Advocacy for Diverse Clientele - 1069 Words

Advocacy for Diverse ClienteleName Capella University Advocacy for Diverse ClienteleOne of the populations that has a lot of culturally diverse individuals is the military and veterans. In veterans there is a lot of cultural diversity with individuals ranging in backgrounds from all over including African-American, Asian-American, Hispanic-American, and Caucasian-Americans. Veterans suffer from a wide range of mental illnesses including depression, PTSD, anxiety, suicide, and substance abuse. PTSD is one of the most common mental health problems that veterans face after returning from war. According to Loo (1994), individuals that are ethnic minority veterans tend to have higher rates of PTSD than white veteran counterparts. PTSD can†¦show more content†¦In using on method structured interviews of influential people in the public and private sectors are conducted (Blair, 2007). In this method the interviews are head with policy makers which allows insight to where the poli cy makers are at on the issue, assessment of political outcome, and assessing how well advocacy messages have done (Blair, 2007). This method allows for advocacy by providing a look at what policy makers are thinking, where their votes might light, and how well the previous methods of advocacy have worked. It allows advocates to see where changes can be made and why the might need to be made. National Public Polices According to Government Affairs: Current Issues (2014), legislation was passed in 2006 which allowed for qualified mental health counselors to work as mental health clinicians in order to take jobs in the VA and help veterans with the issues they deal with. The main advocate for the inclusion of qualified counselors came from the National Board for Certified Counselors that advocated for years and directly influenced the 2006 legislation (â€Å"Mental Health Matters† in advocacy, 2004). This allows counselors that are trained to deal with issues of mental health such as PTSD to get jobs and help veterans with their mental health. The passing of this legislation allowed counselors that were qualified and licensed to gain employment with the VA and thus having access to theShow MoreRelatedAdvocacy for Diverse Clientele Essay1091 Words   |  5 Pagesï » ¿Running Head: ADVOCACY Advocacy for Diverse Clientele Capella University Dealing with the everyday hustle and bustle that life throws at them. African-American women continue to rise above and stand out while doing so. They have been labeled as different, from their parenting style down to their style of dress. 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Who is the clientele? Is it a for-profit or non-profit organization? Mission statement: What is organization’s mission statement? How will the mission statement support the ethical system? What message does the mission statement send to the community? Values